The Driving Force of "Why"
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Imagine Sarah, who started a small bakery business. Her "why" isn't just about selling delicious pastries; it stems from cherished childhood memories of baking with her grandmother and the joy of bringing people together through food. This deep-seated passion infuses every aspect of her business. Imagine Marcus, who launched a sustainable clothing brand. His "why" isn't simply selling eco-friendly fashion; it emerged from witnessing textile waste pollution in his hometown river as a teenager. This profound concern for environmental protection influences every decision—from material sourcing to packaging design—making his business a vehicle for the change he wants to see. Consider Elena, who created an educational technology platform. Her "why" isn't just developing innovative learning tools; it's rooted in her experience as a struggling student with dyslexia who flourished when a teacher introduced alternative learning methods. This pers...