Boleware Blogspot

  Facts are important. They inform. They clarify. They prove a point. But facts alone rarely move people. A fact might tell someone what  something is. A story tells them why it matters. That difference is everything in business. The Problem with Facts Alone Facts live in the logical part of the brain. They’re processed, weighed, and often forgotten. You can tell someone: “This product saves 30%.” “This service has been around for 20 years.” “This method works 9 times out of 10.” All true. All impressive. All easily ignored. Because facts don’t create urgency. They don’t spark imagination. And they don’t help people see themselves in the outcome. Why Stories Stick Stories bypass logic and go straight to emotion. A story gives facts a place to live. Instead of saying: “Our program increases retention.” You tell a story about: “A business owner who was burned out, ready to quit, until one small change helped them reconnect with their customer...

  (Pixabay Photo) Look closely at the most successful industries in the world, and you’ll notice something surprising. They don’t win because of what they make . They win because of what people feel and what they become after buying. The physical product is often just the delivery system. The Product Is Rarely the Point A luxury car company doesn’t sell steel, rubber, and leather. It sells status, confidence, and belonging . A fitness company doesn’t sell dumbbells or memberships. It sells self-respect, energy, and the hope of transformation . A movie studio doesn’t sell tickets. It sells escape, wonder, laughter, and connection . Even software companies--the most “technical” businesses you can imagine--aren’t selling code. They’re selling speed, clarity, relief, control, or peace of mind . The object is real, but it’s not the reason people buy. Outcomes Are What Justify the Purchase People don’t want a drill bit. They want a hole in the wall. And more specificall...

  It's hard to say exactly how many "three men walk into a bar" jokes there are, as the premise of three people entering a drinking establishment and encountering some sort of humorous situation is a classic comedic setup that has been used in countless variations over the years. Some of the most well-known versions of this joke involve three individuals with specific professions or characteristics, such as a priest, a rabbi, and a minister; a blonde, a brunette, and a redhead; or a lawyer, a doctor, and an engineer. In these cases, the punchline usually plays off of the stereotypes or expectations associated with each person's background. Other "three men walk into a bar" jokes might involve more surreal or unexpected scenarios, such as three aliens, three-time travelers, or three talking animals. These jokes often rely on the absurdity of the situation to generate laughter, rather than any specific character traits or cultural references. Despite the co...

  Bees are nature's master architects, communicators, and collaborators. These remarkable insects have perfected systems of organization, decision-making, and sustainability over millions of years. By observing their intricate societies, we can glean valuable insights about teamwork, efficiency, and environmental stewardship that apply directly to our human world. 1. The Bee and the Closed Flower A bee arrived early and found a flower still closed. Instead of leaving, she waited a moment until it slowly opened. Lesson: Good things often require patience. This scenario highlights the simple yet profound value of patience. Now l et's expand on it: The Bee's Perspective: The bee, driven by its instinct to collect nectar, arrives at the flower expecting instant gratification. Finding the flower still closed could easily lead to frustration. It could have flown off to search for an easier, more readily available source. This represents our common impulse to seek immed...

  Fables provide a shared language for society. When someone says, "don't cry wolf" or "don't count your chickens before they hatch," they aren't just giving advice, they are triggering a whole narrative framework that everyone understands. This social learning reinforces common values without the need for constant formal instruction. I guess you could say, it gets straight to the point. A few of my favorite business fables from my collection are below. But first a fun fact: Many of the fables we know today (Aesop’s) were originally used as rhetorical tools in ancient Greek courts and politics to make points more persuasively to a crowd. A Traveling Musician A traveling musician arrived in a busy town square and played beautifully from dawn until dusk. His music was flawless, but few stopped to listen. When he packed up, he complained that the town simply didn’t appreciate talent. The next week, a local musician set up in the same square. Hi...

I've shared the metaphor Fly Eagle Fly with countless people over the years, and many have thanked me for it. But some like to discredit it and not take it seriously because it comes from an old children's book. Part of me is tempted to say that only an "eagle" can truly grasp its meaning. Yet I also understand why others, perhaps not knowing the backstory, might dismiss it as just a catchy slogan, a silly saying, or nonsense. Still, I know many are genuinely curious about its origins. Today, I want to move past the surface and explain the depth behind it. I believe it represents some of the most profound business & performance advice you'll ever receive, and it all comes down to three simple words. Please hear me out. Fly Eagle Fly is an African T ale by Christopher Gregorowski, illustrated by Niki Daly. Originally based on a folktale shared by West African missionary Dr. James Aggrey, this story has transcended its origins as a bedtime read for kids. But ...